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Case studies give potential customers a real-life example that they can identify with. Choose a customer with a great story: maybe someone who increased profits or reduced churn thanks to your company. Conduct an interview with that customer to hear what they have to say. Now rewrite their story with a clear, defined outline: What was their challenge? How did you solve it? What were the results? Case studies are a great tool for differentiating your company from your competitors.

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Case studies give potential customers a real-life example that they can identify with. Choose a customer with a great story: maybe someone who increased profits or reduced churn thanks to your company. Conduct an interview with that customer to hear what they have to say. 

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Case studies give potential customers a real-life example that they can identify with. Choose a customer with a great story: maybe someone who increased profits or reduced churn thanks to your company. Conduct an interview with that customer to hear what they have to say.